Keywords plays an important role in SEO. To understand its importance, let’s first understand what SEO is. Search Engine Optimization is the full form of SEO. Which basically is a process in which your website is optimized in a way, that search engines like google, can easily recommend to visitors.

When the tags or keywords you put in your website, matches the search results of users, search engines shows your website in the search results. The more accurate the match, more likely it is to come up in the search. And if you are trying your luck in Adword campaigns, then you must do your homework thoroughly first. Before jumping into investing big bucks into your bids.

Now that we understand, why is the keywords so important, lets discuss on what are the definition of good keywords? Good keywords must be: 1. relevant to your website. 2. Long tail words. 3. Most searched common words in google.

1. Relevant

If a person is looking for a plumber and it finds an eCommerce website, that will not be a good thing. So it is very important to be specific about your business or services that you offer. It is very important to understand your customer’s behavior. What could he possibly be searching online.

2. Long tail

If you are a newbie, try to start your luck with long tail words. They tend to become more specific. A person in France looking for plumber,must not likely to book a schedule with an Australian plumber. So a keyword like “plumbing service in France” will be a better choice to start with.

3. Common words

Online free tools like “google keyword planner” could become handy in taking these decisions. Where you can understand what are the trending words for search these days. you can see weekly compare results. And many tools to understand how your campaign is performing.

Now that we understood which keywords are better, the next step is to use these keywords. How and where we can use these words inside our websites to get maximum visibility. Study shows that maximum places possible starting from title, body, url to tags. But we have to keep in mind that repeated use of keywords can lead to a spam.

So the very first task is to make a user friendly light weight website. Which is eye catchy, grabs attention in one second and at the same time easy for the search engines to read quickly. Before making the website, always to find your best fit keywords first. When the keywords are sorted out and divided into small groups, you can easily decide on your pages, texts, images, tags or urls. So after you finalized your set of popular keywords, organize them into groups. Next, work on the content of the website. The home page intro, the banners, the headlines, these are all areas which attracts people’s attention frequently. So you must invest your time in these areas, making decisions on good keywords. Another tool can come handy in increasing the visibility of a website, that is, Blogs and youtube. Of course we cannot forget other social networking sites like facebook and instagram. Posting regularly in social media handle is another cheat way to keep your website highly active. You can always take help from professional if you busy. But do post at least 2 times a week.  Don’t forget to constantly use the keywords in highly active areas of your website. Areas like title, pictures, videos or banners are most likely to grab attention.

There is another handy tool, Keyword Explorer. Using this tool, you can find top ranking keywords in your or your competitor’s website. Just type the URL in keyword explorer and click on analyze. Studying your competitor is best practice which should be done in a regular basis. Studying their marketing techniques and strategies can teach you so much.

To get more potential results, you can go one step further and pay google to bid on keywords. Google’s pay per click advertising service shows your ad on top, at advertising section. And only when a visitor clicks on your ad, you are charged.  Which is around 1 USD to 2 USD per click. With a cap feature of upto a desired amount you want to spend, the PPC module can be very cost effective to start up companies. A startup company faces many challenges in first few years. The most important aspect, which is the backbone of a company is, marketing.  This department requires maximum expenditure, which undertakes promoting the buying or selling of services or product of a company. The expenditure can feel big but it will be worth. As learning all these aspect could be painful. It requires many years to learn and then many years of experience to successfully implement your knowledge into practice.

The website, after its made, needs constant monitoring and improving each portion more and more. Based on the performance and results from google analytics, you can decide on which is best practice for you. On page SEO, Off page, or technical SEO.

1. On page SEO

Which generally means playing with the keywords of the content of your website.

2. Technical SEO

Which includes adjusting aspects to maintain website speed, responsiveness and site structure.

3. Off page SEO

Which means marketing done outside of your website which results in more visitors to your website.

While each practice is important to increase the ranking in SERP (search engine results page), we cannot neglect the fact that everything revolves around keywords. The more experiment you do, the more are the chances to be unique yet popular in SERP.

At the end of the day, it depends on the search engines. The search engine only wants their user to have the most relevant content. And the engines are so effective, they take only millionth of a second to decide which result to show first on their page. Hence it is a race of intellectual practice that needs to be done on regular basis. Learning from mistakes and improving more .