Keys to a Successful Concept.

• Written On: January 20, 2021

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Concept is the first step of anything you are about to do. And your success depends on your first step. And today I am going to list you some tips to make an eye catching concepts that will be the key to your progress.

Anything that is strange but obvious is a good concept. The audience must be able to relate with it but in a unique way that they have seen anywhere. But deep inside there should be a hidden message that tells a story about who you are. Well it can sound complex. But it has to be. A concept must be simple things that everyone wants but shown in most unexpected ways. Only then people will remember it.

Now it can be a very unique jingle or striking words or image. Or combination of all. A good concept should include right elements that has been executed in a way that is easy to digest, yet it should include all information about the product. It could sound difficult but if you focus on just one thing, everything else will fall into place. Think about your viewers. Who they are? Where are they from? How is your concept going to help them? Think of what you would want to know if you were in your viewer’s shoes? What information would be interesting to you? It is all about viewers and their minds. The more precisely you can understand them the more successful your concept will be.

Start with what you believe will be best for you. And the audience will automatically start to relate with you. Every time you start, write down your ideas in outline form. Then write them in complete sentence. the main points to cover should be –  why and what. Why your audience should buy the product. What benefits it has. And lastly the extra push in form of a unique punch line, that they will remember next time they visit the market.

Now don’t be afraid to edit. Ask people to see what you have written and see what they say. If they believe in you, then your concept is good to go board.